Got this question the other day and loved it…questions always get my brain going to find an answer. Whether I know the answer already or have to do some research to find it, I LOVE answering your questions. That’s a whole bunch easier than trying to figure out what to write while staring at a blank screen.
Not only did this person want to know what a “backend” is, she wanted to know why I had the tag line “sexy backends for your business.”
Glad you asked darlin’! Thanks for making it easier to do a blog post today.
The easiest explanation, at least to my way of thinkin’, is
the behind-the-scenes stuff that makes your business run (another term for it is “back office”).
It’s the infrastructure that let’s you do the “front end” stuff, what is also called “client” or “prospect” facing stuff.
Think meetings. Networking. Speaking. Coaching. Products. Those things your customers and prospects SEE that are the result of all the behind-the-scenes stuff.
It is the hidden day-to-day “unsexy” stuff that most business owners would rather not deal with. And frankly, didn’t plan on doing when they launched their business.
And it is the stuff essential to running your business if you’re gonna be in business. It’s gotta happen (although you may not have realized that if you were working for someone else) and that is where you can really find ways to streamline and automate repetitive boring blecky stuff (ok, so it’s not necessarily blecky for those who love it…like me and I only love it because I’m all about getting YOUR message into the world as quickly and painlessly as possible!).
(Hey there, I meant the one for your business, where did YOUR mind go?)
A sexy backend is one that is
systematized (which means you have a set of things working together instead of a bunch of things thrown together willy nilly), automated and streamlined. It becomes a well oiled machine humming away in the background, while you’re off doing what you do best.
(No, you don’t get bonus points or good karma points for slaving away 48 hours a day! Throw that thought out the window.)
It combines good old fashioned thinking that comes from our human ability to look at stuff, with the good kind of “laziness” (do I really have to do this the hard way over and over again?) with technology (which, in my book, was designed to do the heavy lifting of repetitive rote stuff, dammit!).
It is where you find ways to put as many things as possible on autopilot so you can focus on the front-facing stuff:
Ah, now there is where art, science and experience hang out. It is also where asking the RIGHT questions comes is essential and being clear about what technology and processes can, and can’t, do can make your life easier.
The first thing is to use the STD Formula I developed while working for big corporations comes into play (again, where DID your mind go…giggle).
STD is STOP. THINK. DO.
Being aware is the first step to getting your backend working for you instead of wasting so much time doing stuff that isn’t what you love or doesn’t generate income. And to do that means stopping the insanity of running around, doing everything willy nilly and taking a good hard look at what you’re doing.
Once you’ve thought through the questions and been really honest with your answers, THEN you get the backend stuff working for you instead of against you.
Yes, it takes time to do it this way. And it may seem like you’re “wasting” time doing it this way.
I promise you, you’re NOT wasting time. You will actually save time in the long run.
One of my clients, a coach, offered a complimentary session. That’s pretty typical in both the coaching and consulting world. If done manually, it can eat up your time faster than you can imagine. She had people call her to schedule the session, then sent them a small questionnaire to fill out before their call.
And it was driving her nuts. Bonkers. Bonzo.
See where this is going? Relate (even if it isn’t for a free meeting of some sort)?
After she explained what was happening, I took out pen and paper (yup, no techie stuff to start with) and wrote down the steps to her existing process.
Once I did that I looked at where the problems were and then looked at where automation and technology could lend a hand. Please note, this was a partially automated solution because we were tested what she wanted to do. Over 90% of the process can be automated with the right tools.
The new process is
Since my background is in doing all this stuff, it took about 15 minutes for me to write down the process and see where we could make some changes. It took a few hours to get the technology bits working right.
Yes, it took some thought o get this systematized and automated and can you see how much time it saved her? Let alone all the headaches!
Is there a way a sexy backend for YOUR business could make things easier? Pop your comments, ah has or questions in the comments below.
Let’s do this. Together. Your message IS that important!
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