I'm MamaRed Knight
Creator of Legally Lazee BizOwners™
Creator of Legally Lazee BizOwners
As a Process Consultant and BeastieTamer, my greatest joy comes from showing entrepreneurs and BizOwners how to streamline and automate their business so they get to focus on what they love most and do best!
Young at heart, wise in experience
MamaRed (at) TameTheBeasties.com
I'm the good kind of lazee, looking for ways to cut costs, increase profits, and make tech stuff do more work.
Repurposing...on Purpose™ (creating a plan first) is the only way to keep up with the content you need for your Biz.
Selecting the right toolkit and teaching you how to use forces the tools do the heavy lifting for you.
Yes, processes are
"boring" to most and are the most often ignored, most powerful tools, for your Biz. When done well, they
deliver your version of freedom.
Oh lordy, been around the tech world so long, lots of tools have come, and gone (many the way of the dinosaur).
Don't see your fav on the list? Give me a shout (didn't want to make a 12 pager!).
OMG, 6 frickin' minutes. That's all it took to come up with the content I needed to get off my ass after my ContentThrowdown!
Thank you for having me MamaRed!!
It was too much fun and so easy I couldn't believe I put off creating posts and info products so long. xoxo ;)
Founder, Nicole Lundy Consulting
You're awesome at what you do Mama. And you make it so fun!
You have a gift of helping people get their ass unstuck.
You provide clarity by way of Coaching (wild curiosity and intuition) and Consulting (experience from doing all the wrong things).
Founder, Michael Soleo Consulting
Wow, in a 2 hour consult she discovered why I couldn’t keep up with our 2,000 page document. The customized system she designed let me do in 30 minutes what I couldn’t dream of doing in weeks before she came along.
She was worth every penny, and more. Her strategic approach and detailed plans changed our business forever.
Documentation Manager, DCi
I've been in and around the Information Technology (IT) world since the late 70s and have been explaining technology, demystifying processes, designing clear layouts, training users, and streamlining businesses, from 1-person consultancies to megasized corporations, since the mid 80s.
Many different titles and, no matter the size of the Biz, the goals are the same...cu
t costs, improve efficiency, and increase revenues.
As an up-and-coming industrial coatings company, the CEO wanted a way to turn in more proposals, more quickly, more accurately, for higher profits.
As the Operations Manager, I took over day-to-day operations from the CEO and focused on streamlining revenue-generating activities.
We started with creating new estimating worksheets and a custom Podio CRM and continue taking ""lazee" steps each day.
Initial steps resulted in a 50% decrease in the time it takes to find relevant files and contact information.
We continue to look at how we can get the effervescent, outgoing CEO back doing what she does best: kibbutzing with other CEOs in her industry and making sure everyone knows about her company
This owner, known as the Disability Pitbull, fights hard for her clients. With a ton of of details to track, it's super easy to miss things and disappoint a client.
We started by prioritizing what needed done first so the owner could focus on the activities only she, with her law degree and VA advocacy background, could do.
Although the original plan was to start with a website and social media campaign, I recommended we start with a complete analysis of her toolkit to make sure it was right. Within 1 week, we shaved over $100/month off her toolkit budget and allott
ed that to other, more pressing needs.
Next is automating her client intake process and tweaking her custom Podio CRM. We're both looking forward to it!
One of the most powerful healers and energy workers I've been blessed to meet, she was convinced she needed to take a year off to create her digital content and her curriculum.
As I do with every BizGuest, we started with "The Eye Doctor Clarity Assessment," moved on to "The 10 Questions" and rounded up the preliminary analysis with the "Content Ingredients Assessment."
With that information on the table, we were able to look at how she could continue working with clients (which means an income!) and work toward her vision of a healing school using the methods she has developed.
She was shocked to discover she had a boatload of content she could use for newsletters, social media, and even as starter lessons for her healing school: over 40 audio recordings listed on her Content Inventory Worksheet.
The next challenge was figuring out which thing to do first.
Nice problem to have, eh?
Business Start-Up Consultant
This enthusiastic new entrepreneur contacted me to lend a hand with his ideas after seeing my LinkedIn profile where he enjoyed the eclectic personality and non-corporate approach.
We started by looking at the various BizIdeas he's had, using the "Eye Doctor Clarity Assessment" to prioritize his ideas into what he wants to do first so he has a way to focus is ever-active mind.
Using this simple, yet powerful, tool helped him reduce his dreams and passions to a few words: "Create Lazy Young Entrepreneurs."
(And the word lazy was his, promise!)
Now we're developing a plan for how to move toward his vision and outlining ways to partner with existing resources to launch more quickly.
AND tackling the ways mindset can stand in the way of moving forward towards success.
Content Analyst | Trainer | Template Designer
The division's documentation manager needed a way to get the product documentation in multiple formats (print, multiple types of help files, training, marketing) out the door without so much rework and missed deadlines.
After completing Phase 1, Analysis, we went to work researching ways to use their existing toolkit since there was no budget for new tools.
After developing high-end FrameMaker templates, training the client team, and developing the documentation, we put the system to the test.
The result? The ability to tweak all the documents at one time and turn around final deliverables in 48 hours instead of 18 days.
The added benefit: the new templates ensured consistent formatting, conversion to other formats, and let the team focus on writing and technical accuracy.
Senior Business Analyst
The medical group for the Armed Services spent a huge amount of time and energy putting service records in different formats for different divisions of the services. This led to lots of errors, rework, lost records (and hairpulling!).
As part of a team reviewing the Medical Groups, I was responsible for documenting the "as is" aspects of the processes and identifying ways we could revamp the technology needed to ship medical records digitally instead of printed documentation that was often lost or misplaced as recruits went to their designated location.
Each of the 5 services had different ways they needed the content, so I met with representatives from each to determine what was needed and then created detailed documentation on the commonalities and differences.
Once a technology vendor was selected, I was responsible for meeting with them to review the technology solution they proposed to make sure it met the initial requirements.
Content Analyst | Trainer | Template Designer
With huge documentation sets (sometimes in the tens of thousands of pages), this large pharma company needed a way to manage all the pages and provide a way for subject matter experts (SMEs) to review, edit, and approve the content.
Phase 1 was an analysis phase: we needed to see what approach to use to meet the needs of both the word processing/layout team and the SMEs.
Phase 2 was design and implementation: The word processing/layout team moved from Microsoft Word to Adobe FrameMaker to provide the heavy lifting features they needed and the SMEs used a customized version of Adobe Acrobat to mark up the content.
When all the FrameMaker templates were complete and tested, the Acrobat instructions created, and the training for both teams was complete, the company was able to get the documentation out the door with 50% fewer system crashes, a lot less cursing, and approximately half of the overtime needed previously.
Single-Source Consultant | Template Designer
A large energy company purchased 18 individual companies and each facility had their way of doing things. Which left the parent company with huge fines for not following proper processes. At upwards of $10,000 per day, they had to do something.
As I spoke to the team member I was to work with for the next 6 months, we realized there were several problems leading to the high fines being levied.
One was expected...individual companies did things differently.
What we found really contributed to the problems was that no one at the local level had a background in technical writing, processes, or even the software to document the processes.
With this knowledge in hand, we set out to create a high level documentation system to be modeled by the individual locations and developed training programs for the designated local representative.
We did extensive testing of options, software, and outlined what did, or did not, equal an "allowable" difference from the corporate standard.
Structuring the content wasn't easy and it was a LOT easier than the pushback we got from the field!
As we evaluated, tested, and presented, we discovered that between 70-80% of the content actual was the same and could be part of a master database stored at the corporate level.
School of Life, Planet Earth
From specific, structured training (like a 6-month leadership program) and tons of books (fav are Excuse Me, Your Life Is Waiting and The Dark Side of the Light Chasers), plus meeting amazing people, hiring powerful coaches (both Biz and Life), I've learned the most by doing, screwing up (sometimes multiple times!), trying again. Even more, I've learned by teaching others, helping others avoid the mistakes I've made.
Indiana University Indianapolis Campus
From the beginning, I was "scheduled" to go to college, so off to college I went at 21, with not a clue of what to major in. I loved cultural anthropology and knew I wasn't cut out for the "scramble for the funds" type, so I chose a degree in business. My coursework focused heavily on marketing research and I also had a 9-month stint as a marketing research intern for Dow Chemical.
The research skills learned are the greatest thing ever for the work I do now as a BeastieTamer.
Mooresville, Indiana Dunedin, Florida
As far as I can tell, I was on an "academic" track from my first day in school and that's where I stayed until I finished my college degree which followed a 3-year sabbatical after graduating from Dunedin High. I was always the biography reader, researcher of other tidbits, and question asker. (Still am!)
My greatest joy comes from helping YOU succeed. I've seen too many entrepreneurs and BizOwners struggling with things that, frankly, just don't have to be so damned hard!
Let's see if we're a match.