Lazy Content Creation for Coaches Who Don’t Like to Blog

Content Creation 4 Ways For Coaches To Easily Create Content

So you’re a coach. You LOVE coaching. You live to coach and make a difference in the world.

You jump out of bed, ready to tackle the day, when you know you’ve got a coaching appointment on that calendar of yours.

Not so much on the days when you promised yourself, for the bazillionith time, that you were going put some content on that long-neglected blog you started ages ago.

Believe me, I get this one. Deep down, way down, in my tippy toes. I love to problem solve. Coach. Consult.

I can write a multi-thousand page manual.

And writing a damned blog post was like pulling teeth, until I learned a couple of tricks that made me wonder why I neglected 8 (yes, count them, 8!) blogs for so long.

That’s changing (now) and figured you could use a boost too … not fair to keep the ideas for myself, right? Right!

Here are some brain starters for ya:

  1. Take your 3/5/7/(whatever step) coaching process you use with your clients and write a summary of the steps, then expand each step into a blog post of its own
    (If you have a 3 step process, you automatically have 4 posts, if you have a 7 step process, you have 8 posts!)
  2. Write a list of your top 10 most asked questions and your top 10 most UNasked questions and write one blog post answering each question (here’s an example of a Q&A type question to use as food for thought)
    (Now you’ve got at least 20 posts right away because you can combine them in different ways.)
  3. Write a list of your 21 favorite tips you share with your clients, then write a blog post on each tip (see this post series on saving time tackling the inbox for an example )
    (Whoo hoo, 21 posts and I’ll bet you can find even more than 21 tips when you put your mind to it)
  4. Take something you know (I started a series on Pinterest tips and am creating some more as I build the content for my Pinterest123: Plan | Prep | Serve course) and create a series out of it
  5. What else has “parts” you can divvy up and then create a separate post for each part?

Want a taste of my favorite “secret sauce?

When you create a series of posts, you automatically have

  • Tweets
  • Facebook posts
  • LinkedIn posts
  • Google+ posts
  • Something you can share on private forums or groups

If you really want to be lazee, first post to your blog WITH an image, then tweet, post, pin to Pinterest, and what about your nekked Instagram account while you’re at it?

So, how’s that for the LegallyLazee way out! (Plus did you know that Facebook posts with an image get more attention? Yup, it’s true!)

(Super special ingredient for that secret sauce: when you build your posts this way you also have the beginnings of a product empire since everything you create can be an image, text, a video AND an audio. A 4-fer!)

Go for it! We can do this. Together.

P.S. OOPS…did I say the “L” word? I meant “efficient.” What WAS I thinking. Giggle! Do pop a comment in the comments section and let me know what you came up with! Inquiring minds wanna know.

  • Jan Kearney says:

    Brilliant – this is as simple as it should be :) Now I need to practice what I preach more! lol

    • MamaRed says:

      Excellent Jan…glad you found it to be simplified to what made sense for you! And I know whatcha mean about practicing what we preach (blush).

  • Love it Mama. Love it. I’ve just started pinning my images. Note to self – add them to FB – ALWAYS!

    Where can I get your secret sauce, the recipe sounds delish. :)

    • MamaRed says:

      Glad you like it Kathy! And that secret sauce is part of a training series I’m developing! Defininitely delish (Grin)

  • Ikeep meaning to write sonething for my blog, but never seem to get started due to a busy schedule.Thanks Mamared for the great tips, you hit the nail on the head as usual!

    • MamaRed says:

      I so understand Carol Ann…I’m doing more posts lately and am finding I enjoy it!

  • Bonnie Gean says:

    I do plenty of content like this but it’s always a great reminder when I run out of things to say. :)

    Even through the blog challenge, I did a 5 part series on podcasting. I could expand it more, but then it would be a product. Hmmm… that’s an idea. :)

    By the way MamaRed, your commentluv is broken. :)

    • MamaRed says:

      Hey there Bonnie…I know whatcha mean. Sometimes things are humming along fine and dandy, then bammo, brain block! I can see that podcasting series as a product right now (and thanks for letting me k now about the content luv. Hum…wonder what’s up!

  • Estelle says:

    Ok- did you listen in my internal conversation today? I needed to hear this – thanks so much!!! I am making it waaaay tooo hard!!! Love ya!

    • MamaRed says:

      Yup, I was peeking inside that brain darlin. Grin. Glad you’re simplifying!

  • I still have to rely on PLR content when all else fails… great time saver and gets the job done to keep fresh content updating the site at all times.

    • MamaRed says:

      Hey there Helene! I’ve never used PLR … and I can see how it could be a timesaver! Have you found some sources that you like and that are high enough quality not to need a complete rewrite (that’s what turned me off in the first place). So appreciate you stopping by. Hugs&Blessings. MamaRed.

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