A common question I hear from entrepreneurs and business owners is, “How to do I pick a winning information product?”
If you don’t like to read much, the short answer is (drumroll please)…
Find out what your perfect prospects and raving fans want and then give it to them in a format that suits what they want and need and
matches what you want to provide.
That’s the sweet spot my dear.
Or you could create something that has never been seen before, but without a multi-billion dollar R&D budget, you’ll want to stick with what you can sell now!
Still reading? Excellent, let’s flesh that answer out a bit…
If you’ve been hanging around the Internet for more than a few days, you’ve probably heard
One way or another there are always these lovely statements of how easy it will be if you “Just” or “pay me a gazillion dollars and you can”. Then you plunk down your hard earned buckaroos or Euros or whatever and figure you’ve got it made.
You’re on easy street.
It’s all going to be quick and easy and you can quit slaving over a hot computer every night, right?
Heard of any of these (or something similar)? Found yourself overwhelmed and not sure were to begin so you give up and call it a day?
Darlin’, you’re in fantabulous company if this rings a bell with you at all.
If you’re like most of us, you think it is something wrong with you. If you were smarter, more talented, more something you would be able to make this stuff work. The sales materials said the program was easy. Simple. Anyone can do it.
So there must be something wrong with you, right?
So let’s get something straight right off the bat…you’re brilliant at what your specialty is. Period. End of Discussion.
Whatever tickles your toenails, makes your heart sing and gets you jumping out of bed to take on more is what you’re good at. That rarely includes running a business, creating a product empire, or taming technology!
And our focus today is on picking a winning information product, so let’s start at the beginning.
The simple definition is: content (like text, images, audio and video) assembled together and packaged in a way you can share it with others.
See, not so bad, right?
It could be a book, audio, video, teleseminar, coaching, seminars, consulting, a combination. It could be distributed physically (like a printed document or CD-ROM or live presentation) or it could be distributed digitally on the Internet in many different formats.
Now, on to our question. How do I pick a winning information product?
Long answer…it depends…
It depends on the answers to these questions (doncha just love it when consultants say “it depends”?).
The answers drive your choice of
Put yourself in discovery mode and jot down the answers to these questions. Remember, there is no right or wrong answer, simply your personal preference. It’s all about you baby!
This includes details about what
This includes the answers to questions like
After knowing who you are and what you want, the next essential question to answer is this one. Why? Because knowing that helps you zone in what they want from you and it gets you out of the horrific overwhelm that goes along with being your own boss.
You need the answers to questions like
Long gone are the days of a strictly oral culture whose messages were passed down from one generation to another. Now there are many choices and many technologies.
Finding that perfect mix is well worth the time it takes to get answers to these questions.
Why? Because in the long run you save a lot of time and heartache and, even better in my opinion, you reach those who are waiting for you to come out of your shell and share what you know.
AND because that is how you grow your business, enhance your bank account and transform the world.
I promise you this. When you find your sweet spot, there is someone who needs exactly your kind of treat. Someone is waiting for exactly your message right now.
In fact, they’re probably dreaming of you every night, hoping someone, somewhere, has the answer to their life’s most challenging moments.
So the real answer to creating a winning information product is to get clear on who you are and find out who needs it. THEN create it!
Its do-able, one step at a time. One answer at a time.
Don’t buy into the hype that you MUST do something somebody’s perfect way. Answer the questions.
That, my darlin’, is why it’s time you found your sweet spot and get to gettin’. We can do this. Together.
Note: Originally published as a guest post on WowIsMe.
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