How to convert a personal Pinterest account to a business account

At the end of this lesson, you will have converted your existing Pinterest account from a personal account to a business account. Make sure you’re logged in to your personal Pinterest account before you start this lesson.

Note: the two types of accounts have different Terms of Service (TOS). Please read the one for the Business account before converting your account.

Before you begin

Make sure you have the following information:

Tip: You can use any word processor (like Microsoft Word or OpenOffice) or text processor (like Notepad or Wordpad) to create the file (you don’t even have to save it anywhere unless you’ll need it for other projects)

  • business type (you’ll choose this from a list of available options)
  • contact name (first and last)
  • email address
  • preferred password
  • business name
  • user name
  • an image (either your photo or logo)
  • a description with at least one of the keywords to attract your ideal client
  • your website address (URL)

Note: In the Pinterest 123: Plan | Prep | Serve course, this information is stored on your Profile Planning NoodleSheet. Make sure you have that open while you’re following these steps.

Go to the Pinterest for Business website

  1. [Essential] Make sure you are LOGGED IN TO your personal account
  2. If you are NOT logged in to Pinterest with your personal account, log in now
  3. Open a new tab or window in your favorite browser
  4. Go to
  5. Click Join as a business

Enter your basic business information

  1. From the list of available Business Types, select the correct type for your business (if you’re not sure, click Professional)
  2. Type the name of the person managing this account
  3. Type the email address of the person managing this account (this is where you’ll receive notices, updates, etc)

Complete the information that displays on your public profile


Note: You can copy and paste the information from your Profile Planning NoodleSheet.. And yes, the majority of this information can be changed later, although I do recommend you think VERY carefully about what you want for a username. Be sure to include at least some of the branding in there and keep it short (for example, my name is mamaredpins). The user name CAN be changed and that can cause some issues down the road if you’ve got this information stored on websites, accounts, etc.

Read and agree to the Pinterest terms and conditions for Businesses


Note: It is always a good idea to keep a copy of terms and condtions in effect on the date you created your account. Copy’n’ paste the information to a wordprocessing tool or something like Evernote. If there is something you don’t understand, stop and get legal advice. Return to setting up your account when you completely understand what you’re agreeing to.

  1. Read the agreement and make sure you understand it
  2. Copy’n’ paste it the text of the agreement and store it in a safe place (you could create a document and store it with your Pinterest 123: Plan | Prep | Serve course materials)
  3. Click the button beside “I agree to the Business Terms of Service and Privacy Policy”

Click Convert


Once you click Convert, your personal account disappears and you now have a business account.

Options for getting started with your Pinterest business account


You don’t have to do any of these at the moment (of course!) AND I do recommend you get that website verified (yes, it is a bit techie, so ya know) and add the bookmarklet to your browser so you can in good stuff when you find it.

Excerpt from the “How to Get Started with Pinterest Guide” by MamaRed Knight

  • Diane Clark says:

    Wow – I had no idea that such a conversion is even possible in Pinterest. Thanks for your kind guidance and these detailed instructions. Everything sounds clear and pretty easy. It’s definitely worth trying

    • MamaRed says:

      Hi Diane…yup, you can do it! And I’m glad the instructions were clear for you.

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