Small business owners, get clear on your WHO first

Small Business Tips: Define your WHO firstAh yes, the inevitable decision, eh?

  • WHO am I going to work with?
  • WHO am I going to share my gifts, talents, and energy with?
  • WHO will I create products and services for?
  • WHO is willing to pay me for the transformation I bring?

For so many of us (see my arm waggling in the air?), we skip this ever-so-essential step because it wouldn’t be “nice” to exclude anyone, right?

AND besides that, what we do really would help everyone. And the heart is at war with the bank account.

And I totally get that! I could write a treatise on why this is so important and why NOT doing it damn near destroyed my business and totally zapped my energy.

It is NOT everybody…that I know for a fact.

It is a specific group of people who are desperately waiting for you to reach them with YOUR gifts using YOUR unique energy and words.

When you get clear on this one, it makes everything so much easier. And you’re not excluding anyone…there is, as my dad used to say, “there’s aa butt for every seat.”

Getting clear on your unique “who,” clears the path for someone else to do what they do best. And clears the path for YOU to build your business in a way that serves you and your IDEAL clients.


Step by step processIf you’re stuck, give this a try:

  1. Grab a stack of index cards and a pen
  2. On each card, write down who you DON’T want to work with (yes, there are some!)
  3. On the back of the card, write down the opposite of the trait
  4. Continue until you have a stack of cards and it feels “complete” (at least for now)
  5. Prioritize the cards in order of what you most want, then next, then next.


Make sure one of your cards has “can afford to pay me XXX (insert amount here!) for the transformations I create.” 


Having challenges getting clear on this one?

My clients love the Facilitated Who’s Your Who sessions. You get Kick-A$$ clarity so you quit wasting time and money chasing after folks who really need to work with someone else.

For example, one client insisted she wanted to work with “everybody.” At the end of 45 minutes, she was stunned to find a whole bunch of traits she really wanted and she was able to build her business partnered up with folks who loved what she did, eagerly paid her what her what she’s worth AND left her exhilarated instead of limping to bed, drained to the nubbins.

And if you’re struggling to figure this out, I’ve got the absolutely perfect way to get clarity so you’re off and running with your business (hint: it is amazing how quickly you find it isn’t EVERYBODY.) Let’s get started with a Tame the BizBeasties, Get Kick-Ass Clarity rendezvous and see what we can do!

What happens to YOU when you’re working with someone who isn’t your perfect match? Share in the comments section! 
  • Yvonne says:

    So funny, my girls and I were just talking about this!!!!
    Trying ti figure out our “worth”…

    • MamaRed says:

      Oh yeah, that worth conversation is an important one Yvonne! Sure hope you’re making sure you and your girls are putting high value on yourselves!

  • Pat Moon says:

    Now you are challenging me b/c I’m one of those people who feel like everyone could use the nutrition products I have benefited from using. Baby boomers are my main target audience because they are starting to feel the effects of their lifestyle on their health. I do have a question though, how do you determine that they will be willing to pay for and make the commitment to do what it takes to either maintain their current health or restore their damaged health? Finding that person who is willing to financially prioritize their health needs over their wants has always been a puzzle to me.

    • MamaRed says:

      Oh I love challenging people Pat! Yes, you’re right everyone could use what you do (been there on that one!). I have an exercise I take people through to answer those questions and the first items I insist on (gently of course!), is that

      they be able to pay
      be willing to do what you recommend
      feel they got a bargain for what you shared

      Once you narrow your folks down, your wording can help drive those away (a good thing!) that aren’t willing to pay or do the work necessary.

      I made this mistake and it cost me big time! Which is why I now offer coaching on that topic. It seems so counter-intuitive when we know something would serve and folks must be ready! Check out where others are hanging out in a similar or even the same market as a starter.

      Seeing you as successful!

  • This is just what I needed! I’ve been trying to figure this out all weekend as I re-do my website and turn my business in a new direction!

    • MamaRed says:

      Oh that’s awesome Helena! Glad to hear it came at the right time. I look forward to learning more!

  • Jana says:

    Great article Mamared! A fresh perspective about connecting with co-workers and clients that are right for your business. Really enjoyed reading this!

    • MamaRed says:

      Hi Jana…thanks and glad you enjoyed it. I think it is so critical that we have connections that fit us like a beautiful black dress or the perfect recipe with just the right flavors for ourselves.

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