If you’ve been hanging around the Internet for a while, learning how to do this, that or the other, you’ve probably popped your email address (and maybe your name) in a couple of boxes.
And, voila, you’re on somebody’s list, getting all sorts of email messages from them.
You may have wanted a specific product they offered or some booklet sounded great because it was a topic you were interested in. Over time, you find yourself thinking “oh, I’ll read that, I’d better hold onto it” or “that sounds like something I could use” or “oh whee, some free stuff, I like free!”
No matter why you first signed up, it is a good idea to review what you’re getting at least once per quarter if not monthly.
By law, all marketers who have subscription-based lists are required to have an unsubscribe option somewhere in the message. It is often found waaaaaaaaaay down at the bottom of the message in light gray type. Be sure the tool you’re using to collect email addresses has this option.
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