How to cook up an information product like you would a great meal

Creating Information Products Is Like Creating a Tasty MealMy biggest passion is helping those with a message get it to those who need it. And theory doesn’t always cut it, eh?

Lots of folks tell you to “just do this” and you’ll make a fortune.

Another says “just do that” and you’ll have all the freedom in the world.

Another (oops, I’m on this bandwagon too!) says repurpose your content and you can spend your time hanging out at your favorite spot, drinking your favorite drink and relaxing your life away.

So how come the reality for most business owners is that we’re slaving away, creating more and more content (damn that ContentBeastie™) anyway.

We read that we need audio or video. Reports and giveaways. Live classes and recorded ones.

The list seems neverending and, in many ways, it is.

There’s a better way…although it may seem counterintuitive at first.Beastie-Green-Medium-Transparent-OptimizedGetting strategic AND being legally lazee

There are two important steps to making your content work harder, not YOU.

  1. Get Strategic
    STOP,
     figure out what you already have, and know, and who you want to reach. Then create a big picture view of what you want to do with your content and where it will give you the most bang for your buck. (And, yes, if you’re slaving away at a hot computer 24/7 posting and tweeting and creating new content all the time, that’s the same as money. Even if you don’t write a check for it). The more ways you think of to use that content BEFORE you get to creating, the easier things will be down the road.
  2. Be Intentionally Lazy
    Now that you know what you want to do with your content, and who you want to reach, do an inventory of what you have and what bits (ingredients) are missing. Then ONLY create what’s missing.

You’ve cooked a tasty meal for guests, or had a party?

Then you know all the basics of planning and serving up an nummee information product!

When you decide you’re going to cook up a tasty meal for your family and friends, there are some decisions to make, yes?

For this example, let’s assume you aren’t getting takeout delivered to your door (one of my favorite, admittedly lazy, ways to enjoy my friends and family).

(One other assumption: “product” equals “information product”.)

You decide …

  1. Who you’re going to invite (your “Who” or your “Tribe”)
  2. What dishes you’ll serve (what products you’ll create)
  3. What ingredients you have on hand in your kitchen (what content is already around, somewhere, in some format)
  4. What ingredients you need to pick up at the store (the gap or what you still need to create)
  5. Whether you’ll serve them on the fancy dishes or paper plates (how you’ll deliver, or serve, your products)
  6. What time you’ll have your shindig (what day and date you’ll release your product to the world)
  7. How you’ll invite your family (will you pick up the phone, do a formal invitationsend an email to your list, call folks, do a big honker launch with all the bells and whistles)

With those strategic decisions made, you 

  1. Create a timeline so you know what to do when (same for your products)
  2. Create a guest list with notes on special dietary needs (a description of your tribe and what they want you to help them with)
  3. Create a list of the ingredients you need (the missing content)
  4. Create a list of tools you need to put everything together, like pans, baking dishes, etc. (software, hardware)
  5. Do your shopping for the missing ingredients (create the missing content or have it created for you)
  6. Pull out your recipes (the structure and components of a product, which varies based on what you’re doing)
  7. Pull out your ingredients
  8. Cook the meal (create your product according to your plan)
  9. Serve the meal (put your products out there … maybe on the Internet. Maybe in print. Maybe as a teleseminar course.)
  10. Get the kudos for a nummee meal and good times (get paid, get people added to your list, get a phone call)

And that, my dear ones, is how creating a product is like putting together a tasty meal for family and friends.

Is it easy? That depends on your skill, just like cooking. 

And, just like cooking that fancy French dish or tasty Moroccan specialty one of your guests said was a fav, it’s do-able. One step at a time!

Let’s get your message into the world!

Big hugs, much love

MamaRed's Red Signature

 

 

  • Sharon O'Day
    Twitter:
    says:

    Great corollary, MamaRed, between content creation and meal building! Like anything else, it IS a matter of putting together the entire process in individual steps, checking off what you’ve already done and filling in the missing gaps. It makes the task oh-so-much lighter to realize it’s already partway done before you start!
    Sharon O’Day recently posted…Financial Independence: A Quick and Dirty Path to FreedomMy Profile

    • MamaRed says:

      Thanks Sharon…and you’re absolutely right! Taking it step-by-step makes it not so overwhelming!

  • Dawn
    Twitter:
    says:

    I love your comparing it to a meal…makes it easier to understand and remember.

    • MamaRed says:

      Hi Dawn…glad that helped. I’ve been training folks on technology for years and I find an analogy to something you already know makes it a bunch easier to learn. And we’ve all cooked something (even if it was a microwave dish, eh?) Have a great one and thanks for stopping by for a visit!
      MamaRed recently posted…Business strategy: How to pick what to work on firstMy Profile

  • Amy
    Twitter:
    says:

    Mama Red, great analogy and it appears by all these comments that you really have struck a chord with your readers! Very helpful post!

  • Lisa Mallis
    Twitter:
    says:

    Ahhh – another great post! I love how you share that with a little upfront thinking – we can cut our implementation time down! Following your step-by-step process is sure to lead to success – regardless of the industry you are in. It’s all about thinking about your guests first – and then going from there!

    AWESOME!

    Lisa

  • […] Create a content strategy (it’s not as hard as it sounds if you plan your content approach like you plan a great meal) […]

  • Excellent story – this analogy really helps make all of the required steps seem so much easier and doable! I love your energy and wit MamaRed.
    Moira Hutchison recently posted…How Stressful Thinking Affects YouMy Profile

    • MamaRed says:

      Hey there Moira…thanks for stopping by and for commenting. So love seeing you (and thanks for your kind words…they’re ever so much appreciated). Big hugs! Let’s Get YOUR Voice Heard, YOUR Message Shared, The World Transformed
      MamaRed recently posted…Taming the ContentBeastie™My Profile

  • Love the analogy, MamaRed. And you certainly got my attention by addressing my desire to be lazy! Haha. Thanks for all the great tips.
    Meryl Hershey Beck recently posted…Step AsideMy Profile

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