Each of us has a secret sauce, something we know and that is so easy for us we don’t even think about it as something “special” or “secret” when we do it. When you discover your secret sauce, you find the way to connect with others who have no clue how to do “that” and are are starving to death because they don’t have what you’re serving.
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There are 10 essential questions to ask before you start buying, renting or using “whatever” tools you’ve found or have been told to use. And this is #6…What’s your story?Most people don’t give a crap about your credentials or your “what”…they care about what has happened to you, why you do what you do and how you got from “there” to “here.” Your story!
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There are 10 essential questions to ask before you start buying, renting or using “whatever” tools you’ve found or have been told to use. And this is #5…what do you VALUE? Why is that important? Because being in business is a partnership, between you and your client, between you and YOU and between you and those you work with. If you don’t have the same values, you’re going to flounder and be miserable. Not a good thing, right?
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It’s ever so easy, when you believe deeply in what you do, to think “everyone” is your who. And technically, you’re right. And it doesn’t mean that everyone is your ideal client. The one willing to pay you and listen to you. So get clear on your who, your ideal client, your perfect guest, before you waste a ton of time and money creating products and services. Promise, you’ll save a ton of time, money and headaches!
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Your big why is an essential part of you getting kick-a$$ clear on what you’re going to do in and for your business. It is the underlying driver. It is what gets you out of bed when you don’t want to get out of bed. It is what propels you forward, to try. Again. And Again. Get clear on this before you start creating a business plan or picking ANY tools, technologies, programs or services. Yes, it’s THAT important!
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Your business is a unique recipe for success, just like you. There is no one-size-fits-all solution to the “Right” business strategy, tools and techniques. So when you ask, and answer the questions first, you can create something that tastes ever so nummee and reach the people waiting for exactly what you offer.
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When you ask yourself the RIGHT question FIRST, you’ll save yourself boatloads of money, time and headaches. And NO, it isn’t what format to use to share your message or what tool to buy!
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Sometimes it seems like there is so much to do to be in business, eh? The to-do list gets bigger, the frustration higher. Egads! And take it one do-able step at a time. A top priority is giving people a way to connect with you from your website or blog. So don’t forget to create a way for someone to share their precious info with you…use an opt in box (aka webform) to share something with them when they do. If you don’t have fancy schmancy stuff, start with some tips, then keep building.
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You deserve to have happiness. You deserve to do what you love. And you DESERVE to make a living doing what you love. And first, listen up darlin, you MUST charge what you’re worth or let that passion of yours be a hobby. If you don’t, you’ll end up broke, living under a bridge and wondering what the hell happened.
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When you shy away from getting clear on your “WHO,” you waste time, money, and energy. Getting Kick-Ass clarity matches you up with the person waiting for exactly what YOU provide and creates the transformation only YOU can bring to the world.
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