Business Strategy Question #06: What is your story?

Business Strategy Question #6: What's Your Story?Question #6/10

Your business strategy…your big picture view of how YOUR business works…is an essential step in creating a business that supports the lifestyle YOU want to create and the lives you want to transform.

This is Question #6 in a 10 question series of what to ask, and answer, before you choose your business model, decide what programs and products you want to create and how you launch yourself in the world.

And here is a list of the entire 10-question series (in case you want the big picture view)!

If you haven’t answered questions #1-5, I definitely recommend answering those first,  then popping back here to answer this one. Answering the questions in this order helps you get more clarity.

What’s in a story?

Human beings are hardwired to hear things shared in story form…think of all the eons that the culture, the stories and, well, everything was shared while the tribe sat around a bonfire or the family sat in front of the burning embers of a fire on the lonnnnnnnng winter days.

And when you get clear on the story, or parts of the story, that make you unique and connect you with your ideal clients, you have a much better chance of reaching those people who are yours to reach.

Make sense?

In the following examples, which connects with your heart, not your mind? Which makes it easier to connect?

Example #1

I was born in Columbus, Ohio in 1957 and grew up in Mooresville, Indiana  and where I went to school in the Mooresville School System until I was moved to Florida at age 16.

Then I got a job working for my dad’s construction company as a construction cleaner and got promoted to office assistant.

Then I graduated from high school and decided I didn’t want to go to college because my parents had gotten divorced and I was a mess.

Then, when I was 21, I decided to give in to parent pressure and go to college.

Then I graduated college and got involved in technology and for the last 30 years I’ve been a business analyst, business strategist, technologist, trainer and consultant.

Somewhere along the way I got involved in personal development stuff (sometimes known as the “woo woo” stuff) and I really didn’t cared about technology.

I cared about other stuff and was stuck teaching technology because that’s the box someone put me in.

Example #2

Oh gracious, I remember the first time technology bit me in the butt (in the mid 70s before dirt was invented!) and said “hey, tame me if you can! (evil laugh roaring out of the huge machine I was sitting in front of).”

Who would have known a good little girl, who grew up in the heart of white bread America, would go from cleaning the crud construction workers left behind to figuring out how to make payroll for that same bunch of burly construction workers who weren’t known for their patience and brooked no excuses when it came to their Friday night drinking funds?

And who knew stepping a toe in the Technology Waters would give me a way to create a work-from-home business so I could keep my sanity while taking care of a seriously ill son and being a single mom?

(Oh yeah, you sooooo haven’t lived until you’re trying to stay cool, calm and collected with a potential client while up to your elbows in a dirty diaper).

And who knew that same skillset would take me to a  CEO/COO/CIO’s office, telling them how to cut costs on something as “mundane” as the Type A, Press B stuff needed to explain their kewl tool to their buyers?

And who knew that the command from my dad (who owned the construction company) to quit cleaning the condos and replace the ever-so-experienced bookkeeper would turn into a career spent learning about and demystifying technology so that others could make could use of it to get their voices heard, their messages shared and the world transformed?

And somewhere along the line, I got involved in this woo woo stuff (as my family calls it) and realized there was something farrrrrrrr more important than technology or things or stuff:

it was making a difference in people’s lives and making sure they were heard in a way that honored themselves and made a kick-ass difference in the world.

What really lit a fire under my ass was when I realized so many messages were stuck behind an inpenetrable wall of technology and shoulds and oughtas.

And that just isn’t OK with me.

No way. No how.

That was when I realized how I could really make a difference with all those supposedly wasted years putzing and futzing and teaching technology.

How? By combining all the mindset stuff and the business stuff and the technology stuff!

Yeeeeeeeeeeeeee Hawwwwwwwwwwww!!!!!!!!!!!!!

That puts a whole different spin on things, doesn’t it?

So which way for you?

As a set of dry factoids or a story woven together that taps into the emotions of long ago campfire chats?

So if we assume (dangerous, I know) you prefer the story approach, how could you weave your story into something that grabs your perfect peeps by the heart and says, “Yup, been where you are darlin and know it’s a rough road, grab my hand and let me be your guide.”

  • What things in YOUR life can be woven into a story that connects?
  • What things have happened to you?
  • What things have you done that were pivotal in where you are now?
  • Why did you chose to be a business owner instead of an employee?
  • What pisses you off so much you’re willing to do something about it?

Pop back to Question #2: Who are you? and see what things you can pull for the folks you identified in Question #4: Who is your WHO?

Do share

I would love to hear how answering this question solidified, or maybe changed, your perspective on what you do and what you bring to the world. Remember, people rarely care about the “what” as much as they care about your “why” and your story.

(Oh, by the way, you may use different stories for different situations. Although it does make life much easier when you have a core story line you can use multiple ways).

Please don’t let technology and business stuff hold you back…that’s “just stuff” that can be handed off to someone else (me, pick me!), learned in a class or dropped by the wayside in favor of something more do-able, for you.

may your day be igKnighted with passionately powerful possibilities!

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P.S. Need a hand getting clear on this? Oh, I would love to help you succeed by asking you a bunch of questions that helps you move forward. How about we get you started by scheduling your complimentary Tame TheBeasties: Get Kick-Ass Clarity rendezvous. Yes, it does cost you 24 minutes of your day and I respect that, and you.

  • Melinda says:

    Great post. I’ll have to give my story some thought.

    • MamaRed says:

      Hey there Melinda…thank you and I would love to hear your story, do come back and let me know what you come up with!

  • I loved this post. And what powerful questions you are asking? Bookmarking this site! I’ll be back

    • MamaRed says:

      Welcome Deanna, so glad you’ve popped in for a visit and that you loved the post. Please do come back soon and let me know how I can help you succeed!

  • Tony says:

    When I first started to read this article I didn’t know what to expect. as I read on through the bio my mind started to take me back to my own story some of which I really hadn’t thought about for some tine. It is truly amazing what certain experiences in your life will guide you to. Thanks for helping me go back there, it really reminds me of why I am where I am and where it is that I want to go!

    • MamaRed says:

      Oh, I’m so glad it served as reminder of why you’re where you are and where you want to go Tony. That’s awesome!

  • This was a great read MamaRed and I completely agree with what you say about sharing your story – in fact I have often shared part of my story with clients over the years in order to illustrate a point – it’s always been a success tool for me :)

    • MamaRed says:

      Thanks Moira, glad you agree and I share as much of my story as will make sure my clients understand that I understand and I know what it’s like to be on this journey we’re on. I made a commitment in 2010, after living through 2 life threatening conditions, that I would share whatever helped others (even if it was a bit embarrassing or didn’t fit the model I was taught in my earlier years).

  • Shelley Webb says:

    The one thing I DO know is my story. But looking back on it, it’s not something I ever expected to evolve into what I’m doing now.

    • MamaRed says:

      That’s so awesome Shelley and I agree, I never would have dreamed that I would be doing what I’m doing now! Isn’t it interesting how our stories and lives evolve?

  • Great post Mama Red! It is so very important for all of us to each share our own individual story :)

    • MamaRed says:

      Hi Daniele…thanks for stopping by and your kind words. And you’re so right, our individual stories are so important and they are what those who need you need most, eh?

  • Lorii Abela says:

    Good post, everyone has really a story to tell. And every moment of our life is worth remembering and sharing. But I believe one of the most important to always remember are the lessons we’ve learned, don’t you think so?

    • MamaRed says:

      I absolutely agree Lorii, the lessons learned and then, of course, looking at how to apply what you’ve learned, is an esssential part of our lives!

  • Great story article MamaRed! Having written my autobiography made it easier to write my “story”. I also love your writing style! It is so refreshing and your voice comes through beautifully.

    • MamaRed says:

      Hey there Barbara, so glad you stopped by. You know, I hadn’t thought of how much easier it would be if you wrote your autobiography first. That’s actually a great idea for people even if they never want to publish it. Thanks! And thanks for sharing that my voice comes through and connects with you. I’m having a lot of fun letting “me” come out to play.

  • Yvonne says:

    People don’t connect with a business….they connect with people!
    Totally agree, find your story!

    • MamaRed says:

      Absolutely true Yvonne and it is our personality and our story that connects us to the perfect people, for each one of us!

  • I didn’t write this as story. I wrote list under each bullet point. Not only did I get ideas for future articles and speeches. I also found some “themes” in my life.

    • MamaRed says:

      However it works for you is the absotively perfect way to do this. I love that you found some ideas for articles and speeches and found some themes. I’m doing a wiggly butt dance for you right now. (With some knee/foot challenges, dancing around the room isn’t working at the moment).

      Sending you lots of joy and clarity.

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