Business Strategy Question #03: What is your big WHY?

Business Strategy Question 3: Whats Your Why

Question #3/10

Your business strategy…your big picture view of how YOUR business works…is an essential step in creating a business that supports the lifestyle YOU want to create and the lives you want to transform.

This is Question #3 in a 10 question series of what to ask, and answer, before you choose your business model, decide what programs and products you want to create and how you launch yourself in the world.

And here is a list of the entire 10-question series (in case you want the big picture view)!

If you haven’t answered questions #1-2, I definitely recommend those out first,  then popping back here to answer this one. Answering the questions in this order helps you get more clarity.

There’s no “one size fits all,” no single recipe for success. Jeez, would you really want that?

Don’t you want to be recognized as the unique LifeRecipe with unique gifts, talents and services?

Yeah, thought so.

Before you get to the details, make me a promise?

Make me one promise? Pretty please with Turbinado sugar on top?

You’ll NEVER, NEVER, NEVER listen to the line of crap about you have to do something because it’s the only way.

Tried it. Failed at it.

And it’s seriously not OK with me that you get caught in the same trip, spin your wheels, spin tens of thousands of dollars.

Only to realize there is a unique recipe for YOUR success.

And it starts with answering the RIGHT questions!

Promise? Pinky swear?


And thanks for that. You rock.

Why ask these questions?

Why ask these questions? Why get kick-ass clear on the answers?

Because everything else in your business depends on the answers. Period.

Without these answers, a good business consultant (yes, I’m being a judgmental ass here), will say “it depends” when you ask about specific strategies, tools, techniques, models, technology or anything else.

Why does YOUR why make a difference?

Because that is your big picture. That is why you get out of bed.

That is the injustice YOU want to right. That is what pulls your ass out of bed when you’d rather die than try one more thing.

Now on to question #3: What’s your big why?

Like questions #1-2, there are a whole bunch of questions within a question…like

  • Why are you doing what you do? (Not necessarily the “money” thing… that’s a given… or the “change the world” thing, at least in general.)
  • Why are you putting yourself out into the world?
  • What do you want to happen?
  • What will things look like when your “why” is happening full force and flat out?
  • What pisses you off so much you’re willing to work really hard to get people to purchase what you create?
  • What has happened in your life, in your experience, that has you realizing you want something different for yourself and others?
  • What has scared the hell out of you (and you don’t want others to deal with the same thing)?
  • What would things be like, for you and others, if money, time and resources were no issue?
  • What happened in your childhood, your early adulthood, your recent adulthood, that became the catalyst for this deep seated WHY?

Why does this matter?

When I look back over 25+ years as a business owner, I realize how much time, money and energy I’ve wasted because I wasn’t clear on this stuff and (blush) didn’t think it mattered.

I mean really, EVERYONE needed what I was offering, right?

Maybe so. In fact, probably so. And I’m sure the same is true for what you bring to the world.

And the hard cold fact is:
not everyone is ready, willing and able to admit they need the transformation you bring!

Sucks toads, eh?

And when you get kick-ass clarity around this stuff now the easier it becomes to make choices that serve you and those special people who want, NEED, what you bring.

Think of like having a get together in your home: yes, you could invite everyone. Do you really want to?

Probably not, eh?

Noodle on that one for a minute!

(And no, it doesn’t have to take YOU 30 years like it did me…in fact I pray that it doesn’t take you that long. I’m speaking out now, and sharing my mistakes and learnings because I don’t want it to take that long for the world to enjoy what you have and you to have the life you deserve and dream of.)

may your day be igKnighted with passionately powerful possibilities!

MamaRed's Purple Signature

P.S. One of the reasons I’m so passionate about these 10 questions is because (blush blush) I refused to answer them because it didn’t fit my preconceived notion of how things work. Big, BIG BIG mistake. It cost me thousands and thousands of dollars in lost income, years of my life that I can never get back, a marriage and almost everything I own and thought important. Please don’t do this to you, ‘k? How about we get you started by scheduling your complimentary Tame TheBeasties: Get Kick-Ass Clarity rendezvous. Yes, it does cost you 24 minutes of your day and I respect that, and you.

P.P.S.  In case you’re wondering, when I got clear on this, I realized my why is because I’ve spent a lifetime not being heard. Feeling less than. And it makes me see red and a bunch of other colors when your voice isn’t heard, your message isn’t shared and your world isn’t transformed!

  • Loretta says:

    I’m so grateful to have found my passion! As an Energy Practitioner, I assist others clearing out the blocks preventing their success. It’s such fun to watch the brakes applied to spinning wheels, and traction applied when clients move into creating the positive life they desire!

    • MamaRed says:

      Oh so love to hear that Loretta and what a wonderful gift you’re sharing with the world. Isn’t it awesome to get so clear you can move forward and connect with the people who are ready for your special recipe?

  • Tracie B. says:

    I have a home based business & these questions are very important. If you don’t know why you are doing what you are doing, it will never work. If you don’t love what you are doing, don’t expect to be successful at it.

    • MamaRed says:

      Glad you agree Tracie…I’ve had a home-based business since 1988 and now understand how much better things could have been (not just financially!) had I answered these questions ever so much earlier. So glad you have!

  • Jeff says:

    Really great post as you are right on the money. I’ve been working on my online business since 2006 and if I weren’t working on subjects that I was passionate about I would have quit long ago.

    • MamaRed says:

      Thanks Jeff and finding that passion is so essential, isn’t it? I started online in 2007 and really didn’t do this stuff first. Got caught up in “Joomla or WordPress” “Ebook or Teleseminar” and all that kind of stuff. Frankly, it doesn’t mean squat until you answer these questions first! So glad you’re working on subjects you’re passionate about. I’m sure that passion is catching.

  • Shelley says:

    I do what I do for myself, to shine in my talents and gifts, and the excitement.

    I’m putting myself out there because I was unconscious of my impact for far too long.

    I want gobs of women to let go of doubt and see and share their value and place importance on their roles.

    Picture this: A steady stream of income, fulfilling family life, vibrant personal and professional relationships. Time and energy free for music, language, and more.

    It makes me mad to see my husband wither away sitting at a desk all day and putting up with his resulting grouchiness. AND, seeing perfectly brilliant people think they don’t count. UGH!

    Motherhood happened to me, and how helpless it can make smart, talented, and well-rounded women!

    It’s scary the negative effect poor mindset can have on important relationships!

    If the sky were the limit: Wow! Home would run like a well-oiled machine, and business too! Fitness adventure vacations, and see family more. Music jam sessions daily, missions trips, etc.

    What happened? Motherhood!

    • MamaRed says:

      Hey there Shally…oh, that it is ever so common, isn’t it? Not realizing that what we either do easily or automatically has value and impact? So glad to hear you’re taking this on and I’m right there with you. I want every single woman to realize her impact and every single man to honor that and himself. When that happens…geez, what a world we live in and leave to our punkins, eh?

      I know what you mean about it making you made to seeing your husband wither away. I saw it too and when he left it was crushing to know that yes, some of it was me, and some of it was being miserable.

      As a mother, I totally understand what you mean about suddenly withering away into diapers, dishes and dinner. That’s for recognizing you. And thanks for creating that vision. WHy? Because until you do that, it isn’t even possible!

  • Lisa Mallis says:

    Another great post! A resource I’ve found valuable as I answer the “What is your WHY” question is a TED talk by Simon Sinek.


    • MamaRed says:

      Why thank you ever so much Lisa! And thanks for the reference to that TED talk … I’ve listened to Simon Sinek before and love his stuff (although haven’t heard this one!). Have a great noe.

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