Business Strategy Question #02: Who Are You?

Business Strategy Question 2: Who Are You?Question #2/10

Your business strategy…your big picture view of how YOUR business works…is an essential step in creating a business that supports the lifestyle YOU want to create.

This is Question #2 in a 10 question series of what to ask, and answer, before you choose your business model, decide what programs and products you want to create and how you launch yourself in the world.

And here is a list of the entire 10-question series (in case you want the big picture view)!

If you haven’t answered question #1, I definitely recommend you answer it first,  then pop back here to answer this one. Answering the questions in this order helps you get more clarity.

The answer is always “it depends” until you ask the RIGHT questions

Ever heard me, or someone else, say “it depends” when you ask what thing to create? Or what technology to use?

We’re not just being difficult or contrarian. Honest!

Now I don’t know all the reasons someone else says it and I know why I do:

because it DOES “depend.”

What is right for you is based on a whole bunch of different factors and I’ve got a thang for making sure the solution fits your unique version of “being a business owner.”

There simply is no “one-size-fits-all” solution.

And if anyone tells you there is, well, frankly my dear, I would run as fast as I could for the nearest exit!

Do you REALLY want the same solution that worked for someone else?

  • What if they love to write, and you don’t?
  • What if they’re uber technical and you despise techie stuff?
  • What if you want to do live group events and they don’t want to come out from behind their computer?

See where I’m going with this?

(Oh, and while I’m at it never, never NEVER listen if someone, no matter how big a goo-ru they seem to be, says “X is the ONLY way to do anything these days. It’s utter bullshit!)

There are similiarities, not exact matches

Yes, there are similarities between your business and someone else’s business.

Yes, all businesses have some things in common, like a way to

  • track prospects and clients
  • accept payments
  • reach out to those who need you
  • follow up with people
  • share what you know by creating different products and services
  • deal with legal beagle type stuff
  • …etc.

Now on to question #2: Who are YOU?

Like question #1, there are a whole bunch of questions within a question…like

  • What do you love to do?
  • What experiences have you had that give you a unique view of the world?
  • Have you been married? Divorced? Had kids?
  • Have you lived in different areas of your country? Of other countries?
  • What’s your ethnic background? How does that make YOU different than someone else with a different background?
  • Are you female? Male?
  • Are you a techno-whiz or a Techie Virgin™?
  • Do you like animals? Kids? Adults? The elderly?
  • How old are you?
  • What colors do you like? Dislike?
  • What foods do you love? Hate?
  • …What else comes up when you sit down with a piece of paper (stay out of the tech stuff for this exercise!) and write until you can’t think of anything else?

 Why does this matter?

When I’m working with clients, these are the questions we go through before I say “oh, let’s streamline by doing ‘this’ or “let’s get you signed up for that tool” or “how about we automate this part of your business.”

The answers to these questions, and more, matter because they are what make you unique.

They are what connect you with your IDEAL client. Your perfect match.

You’re creating the perfect tasty recipe for success and it is like no other. And every ingredient counts. In just the right proportions.

For you.

And for those who need the unique receipe you’re cooking up!

So whatcha think? Are YOU unique, with a unique recipe to share or are you the same as everyone else? Do share your thoughts in the comments below. I want to hear from you!

Laugh Lots, Love More!

MamaRed's Purple Signature

P.S. One of the reasons I’m so passionate about these 10 questions is because (blush blush) I refused to answer them because it didn’t fit my preconceived notion of how things work. Big, BIG BIG mistake. It cost me thousands and thousands of dollars in lost income and years of my life that I can never get back. Please don’t do this to you, ‘k?

P.P.S. And your next question is (drumroll please): Question #3: What is your BIG why?

  • It is important to ask questions of ourselves in order to improve and continue to have our own individual unique ways about ourselves:)

  • Pat Moon says:

    It is important to know who we are even though we are also constantly changing so it is almost a continual question that we need to be aware of. Thanks for sharing these thought provoking questions so I can review who I really am and be comfortable in my own skin and where I am today.

    • MamaRed says:

      I so agree Pat and it does shift and shimmmy, so asking these questions on a regular basis is a really wise idea!

  • Robin says:

    Great article! These things are sooooooo important and pretty much NOTHING you do to market your business can be done effectively without answering these questions :) We make it an absolute necessity to go over questions like this in CLASS #1 of ANY marketing program we’ve got going on… because even if folks have already identified and gotten clear on their answers, they always need a refresher and to be reminded, or to refine it even more as they grow as individuals. Good stuff here!

    • MamaRed says:

      Thanks Robin and I 100% agree with you (no surprise, eh?). Clients who want help with technology are also bamfoozled and surprised when I start with “it depends” and then start asking these questions. Which is why I decided to create blog posts out of them! Takes a bit longer when we do the exercises together because I feel for the energy of an answer, probe where necessary, etc. I’m so glad to hear that you put it at the beginning of all your classes. As someone who is continuing to get clear on the nitty gritty, I know it changes and shifts as you answer the questions AND do more in your own world.

  • Sharon O'Day says:

    Love the introspective journey you’re taking us on, MamaRed! And I look forward to what we’re building with that knowledge … ;-)

    • MamaRed says:

      HI Sharon…so glad to hear that you’re enjoying the journey. That means a lot to me. As these questions get answered, we can move into content creation and product development (hint hint, smile) and figuring out the right systems, processes and technology for EACH of us (yup, even there, there isn’t a one-size fits all solution…I swear I need to make that my tag line!)

  • Norma Doiron says:

    So important to question ourselves in order to improve – growth is NOT optional when you are in business. You’ve got great tips here. Thanks!

    • MamaRed says:

      Absolutely true Norma (love that way you put that…growth is NOT optional…). Glad you enjoyed them!

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