Business Strategy: How do you pick the RIGHT business model, for you?

Business Strategy: Which Business Model Is Right For Me?Whether you’re brand new to turning what you love into a business venture, or you’ve been at it for a while, there are a bunch of questions to answer to make sure you’re working smarter, not harder. And believe me, they aren’t things like…

  • Should I use WordPress or Joomla or DingleDoodle? (What, did we develop a new language while I wasn’t looking!)
  • Should I use Facebook? Google+? Pinterest? Twitter? LinkedIn? Something else?
  • Should I buy Goo-Ruu X’s blueprint?
  • Should I buy Goo-Ruu Y’s Kindle toolemebobby thang?
  • How about a blog? Do I need one? How do I create one? Where do I get the content?
  • What about that tool that gets me “ranked on the first page of Google (and why do I give a hoot)?
  • and any of the million other questions that pop up when you’re trying to get a business built and attract the perfect clients to you and what you do

Don’t start with “hows”

See those are all “hows” that will drive you to drink in a heartbeat, or even faster, if you’re not clear on what you’re doing, who’re you’re offering it to and what drives you!

Once you’ve answered the core questions (see here for a list of questions to get you started), you can move on to the next question:

What kind of business do I want to run? Create? Use to make a kick-ass difference in my bank account, my life and the world?

Heck after answering these questions, you may decide running a business based on what you love isn’t what you want to do anymore…and you know what? That’s awesome information and awesome news for your budget.

Better to learn this now before you do what I, and thousands of others have done: get deep in debt without understanding what it means to turn your passion into a business!

So, let’s assume you’re still interested in doing what you love to create the lifestyle you deserve.

What’s next?

More questions! (You’re not surprised, right?)

Remember, I’m not about this one-size-fits-all solution crap. There is one fits you, your unique gifts and talents and vision, BEST! Not what someone else says you must do or you’ll “fail.”

So what are some options for creating a business model you love? How about answering these questions:

  • Do you like to speak to people? Be out front, front and center, for all to see and admire?
    Then speaking at events is a great business model for you.  If you curl up in a fetal position and suck your thumb at the mere thought of standing at the front of the room, this isn’t the best choice for you (no matter how many goo-ruu’s INSIST that everyone make money by going to and having events)!
  • Do you love to talk, but don’t want to get out of your PJs and favorite chair?
    Then using teleseminars (having multiple people call a specifica telephone number) and webinars (similar to teleseminars except there are visuals too) could be a great way for you to keep your message front and center and leverage what you love doing.
  • Rather write and not talk to people? Awesome, there’s an option for you too (this is where all the fancy schmancy technology has it’s good points)
    How about creating a blog and sharing it? An ebook (in one of many many formats…don’t focus on that quite yet tho)? Or a series of ebooks that start at the beginning and keep building?
  • Love to train others and want the bennies of staying in PJs in your home office?
    How about a series of training classes, delivered using your telephone or internet connection?
  • Been told you “Must” write a book to be a success and writing brings back horrible memories of your 3rd grade teacher and her infamous red pen?
    What if you recorded the book? Or what if a book as you knew it isn’t a requirement any more (yeah, most of us hear “book” and think 100s of pages with page numbers, contents and an index)? What if you could jot down a series of your best tips for whatever you do and turn it into one of the seemingly gazillion formats for books these days?
  • What about selling someone else’s product if you don’t have, or don’t want to create, one of your own? (That’s called affiliate marketing by the way.)
  • Do you like working with groups or individuals? Or both?
    You can create 1-on-1 coaching/consulting programs and deliver them from the comfort of your office. Or you could do the same for groups of people (small or large) using the wild and woolly world of the Internet.
  • what else do YOU like doing that can be custom fitted to suit you?

These are a few of the questions, and possibilities for building your bank account and making a kick-ass impact in the world. The combinations are practically endless, so it’s a matter of finding the perfect combination for YOU.

When I do 1-on-1 consults with clients, we go through the possibilities first and then find the next do-able step that works, for them.

THEN, and only then, do we start looking at systems and technology and tools and all that jazz.


Because then my answer is no longer “it depends” and becomes “how about we…”

How about you? What business model works best for you, the lifestyle YOU want? The type of business YOU want?

Got questions about what’s best for you? I would LOVE to learn more about you so I can help you take the next do-able step forward. Sign up for your complimentary 24-minute Tame TheBeasties Rendezvous and let’s get you moving forward, right NOW. And yes, there is a TON we can figure out in 24 minutes. Promise.

Do share your thoughts and comments below. I’m listening.

To more laughs (and less cussing) as you build your bank account and transform lives.

MamaRed's Purple Signature


  • Love your spirit for writing your posts MamaRed, and I enjoyed reading your questions. I have no doubt that if we do the right questions we define a path to follow. your best advice for me it was don’t start with how, just answering this one we can avoid a lot of pain! Thank you!

    • MamaRed says:

      Hi Meire and thank you so much for your kind words … they, and you!, are much appreciated. I find it is so much in the questions asked and answered honestly, to the best of our ability, that makes all the difference in our stress levels and our bank accounts!

  • Robin says:

    Oh yes, the mark of a TRUE goo-roo and expert RIGHT HERE my lady! The fact that you look at what fits them first and what they want first is the tell-tale sign that YOU are the kind of guru people should be listening to for sure! LOVE THIS!

    • MamaRed says:

      Ahhhhhhhhhhh…thank you so much for your kind words (and new titles!) Robin. In my opinion, finding the perfect fit for YOU is so essential. I don’t have much luck with the “one-size-fits-all” model when I’m shopping for clothes and after 25+ years in business know, for a fact, that it doesn’t work in business either. Do let me know how I can support YOUR successes. Laugh Lots, Love More! MamaRed

  • Marie Leslie says:

    These are great thinking–and doing–questions, especially when combined with your 10 questions to ask before building your business. When thoughtfully considered and the responses analyzed, these will really help to get you on the right track. I’m sensing this theme in so many of the blogs I am reading this week–it’s been all about figuring out what works for YOU, something that has been much on my mind. Thanks for helping with another piece of the puzzle.

    • MamaRed says:

      Hi Marie…so great to “see” you!. I’m glad you agree and am glad to be of service. Answering this question honestly and as completely as possible (and a whole bunch of others) would have saved me a TON of money and time and probably left me with a lot less gray hair. Now I want to help others avoid the same traps and challenges. Have a great one! Big hugs. MamaRed

  • Lorii Abela says:

    A blog post with a lot of questions. Questions do help as they require answers. And answers give guidance.

    • MamaRed says:

      So true Lorii, so true…and I think our brains are wired to answer a question once it pops in or is shared!

  • Katrina says:

    This is a brilliant post. There is no set answer for everyone. One size does not fit all. I love questions and break down. I discovered that I love being in front of people and teaching. I love connecting through video and writing. I fought it for a long time and now embrace it.
    Sharing this post with everyone!

    • MamaRed says:

      Hi Chef Katrina, great to have you back! Thank you for your kind words and for sharing. I truly believe this is such an essential step and one that so many skip in favor of “which technology” or “which social media should I use” or…something else entirely. Grabbing what brings you joy, like your love of video and writing, is what brings the perfect people to your virtual (or real!) doorstep. I’m always using cooking/event comparisons because that what’s doing this “thang called business” is like in my opinion! So glad you have embraced you…what a gift you’re bringing to the world.

  • Sharon O'Day says:

    How wonderful to have someone actually point out that what we do with our time, and how we set up our businesses, should actually be an extension of what we do best and with greatest joy! Brava, MamaRed!

    • MamaRed says:

      Hi there Sharon…interesting, isn’t it, how often we try to shoehorn ourselves into someone else’s recipe or blueprint, when we need to remember that some of the ingredients are the same (we need clients to grow, products and services to share and ways to connect) and yet the specific amount of each ingredient is unique to who we are and our passions and special gifts. Kind of like a chili recipe…there are some similarities and no two recipes are the same, eh?

  • It is so important to have a clear path of where we want to go with our business in order to figure out how to get where we need to be.:) Thanks for the post:)

    • MamaRed says:

      So true Daniele, so true and so easy to forget,isn’t it? Thanks for stopping by!

  • Blaze says:

    Bam–24 minutes for a strategy session, you rock MamaRed

  • Sam says:

    Love reading your posts,So important to start a business with a clear understanding of what’s involved, or a strategy for making themselves successful. Thanks for sharing it with us.

    • MamaRed says:

      Hi Sam, so appreciate you stopping by and say “hi” and sharing those kind words. Especially awesome given the articles on Outlook Business. What an amazing group of women being highlighted. If there is something in particular you would like me to share, let me know. I’m all ears. Blessings … MamaRed

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